News

14.05.2012
The Provident brand introduced its new campaign

The Nextcom agency prepared new promotional communication for the Provident brand for both the CR and SR. This communication includes a total redesign of all of the company’s communication materials as well as a new television campaign. The new commercial has been on the air in the CR since April 22, 2012.

The series of four television commercials, which was directed by Milan Šteindler, follows in the footsteps of last year’s concept as we meet some of the heroes once again and watch their new stories with Provident loans. The campaign focuses on building positive relations with the brand and supporting its values: a responsible relationship with the customer, fair treatment and clear conditions.

The campaign’s goal is to reach new customers and introduce to them the unique personal service offered by the Provident loan. Production services were provided by Punk Film and the campaign photography was handled by Martin Kabát.

14.05.2012
Racio presented citylights that feature new graphic design

Racio, the leader on the Czech market for puffed products, presented a line of crispy Cornies cakes and Cornies with real Belgian chocolate on citylights situated throughout Prague and in twelve regional cities.

“We would like to present especially the excellent taste of Cornies snacks as their main benefit for customers. That is why the common denominator of the visuals is the detailed arranged photograph of the product, which is truly enticing particularly in the chocolate version. And we added an uncomplicated and catchy slogan,” said Creative Director Ivan Štindl from the Nextcom agency, which prepared the advertising visuals for Racio.

Racio is one of the largest and most well-known Czech producers of health food. In addition to its own puffed and extruded cereal products that feature a range of sweet and salt flavors (in standard as well as in ORGANIC quality), the company also offers traditional Scandinavian knäckebrots and Dutch toasts.

29.09.2011
Lancia test drives in a grand style

If you ordered a test drive of Lancia vehicles from the Fiat group’s portfolio, you were in for a truly VIP reception: excellent coffee, sparkling wine and flowers for the ladies. The promotional events for the Lancia brand took place on premises of the leading dealers of the brand in the entire CR.

18.09.2011
Akutol launches Hydrogel on the market

The Aveflor company has launched another new health care product on the market. The Akutol brand Hydrogel is designed for home as well as professional treatment of problems such as burns, scrapes or chronic and surgery-related wounds.

07.09.2011
VGD Corporate Finance in a new design

We are just finalizing a Corporate Identity Guide for the VGD Corporate Finance company.

29.08.2011
Provident has launched a campaign to recruit new sales representatives

The campaign’s goal is to recruit new sales representatives for the company. In the campaign, experienced sales representatives share their personal experiences with the company. You can see and hear the campaign in the Czech Republic and Slovakia in print, on the Internet, on the radio and in outdoor areas. The campaign was photographed by Martin Kabát.